FOUCAUD Paris, a long-established brand of energising 100% natural cosmetics based on essential oils, and FDJ SUEZ, the French professional women’s cycling team, today announced a strategic partnership aimed at promoting the health and well-being of sportspeople.
Through this partnership, FOUCAUD Paris will be supporting the FDJ SUEZ team, one of the world’s top women’s cycling teams. It will also provide cyclists with energising care products, such as the famous Foucaud Friction or Foucaud Jambes Toniques gel, tailored to their specific needs.
Origin of the FOUCAUD Paris brand
FOUCAUD Paris is a French brand belonging to the EA PHARMA pharmaceutical group, experts since 1946 in natural health solutions for the well-being of all.
Created in 1946 by Lucienne Merle, the brand became famous for its Friction de FOUCAUD, a tonic lotion with 7 essential oils and 7 benefits. It offers a range of products based on essential oils and plant extracts, intended to stimulate, tone and relax the muscles. These products are particularly appreciated by athletes, who find a source of well-being and performance.
Body aches are muscle pains that usually appear 12 to 48 hours after intense physical exertion, such as cycling. They are due to microtraumas of muscle fibers that cause an inflammatory reaction of muscle tissue. They can be annoying and decrease performance if they are too intense or too frequent.
Heating and recovery are therefore essential to activate the cardiovascular system and gently awaken muscle fibers. It prepares the body for exercise and limits the risk of injury. FOUCAUD offers natural energizing treatments to warm up and tone your muscles before and after exercise, sold in pharmacies, drugstores and on the Internet. These products stimulate blood circulation, refresh and tone muscles.
It is only natural that we entered into this partnership with the FDJ team because we share values of performance and passion for sport while attaching paramount importance to the naturalness, safety and quality of our Foucaud products, made in France in our factory in Annemasse. After partnerships with Amandine Henry (Football), Manon Fiorot (MMA), Anne Lise Rousset (Trail), Charlotte Morel (Triathlon), EA Pharma is proud to continue its commitment to women’s sport with the FDJ-SUEZ cycling team.
Thierry Verne, CEO of EA Pharma
By joining forces, we firmly believe that we can reach new heights in women’s sport. The pursuit of performance, the quest for excellence, and respect for the naturalness, safety and quality of our products are common pillars that guide our actions. We are confident that this successful partnership will showcase the talent of our athletes and inspire more people to embrace sport and its values. Together we are opening up new opportunities for the development of women’s cycling and the promotion of a healthy and active lifestyle.
Stéphen DELCOURT, General Manager FDJ-SUEZ
Foucaud Paris is a brand that combines naturalness, performance and passion. It offers athletes body care and massage products, which help them feel good in their skin and in their head. Foucaud Paris is more than a brand, it is an art of living.